Experience to Succeed
Get Priceless Hands-on Experience
to Level Up Your Career
Our comprehensive training model and industry partnerships allow you to work with the industry’s most cutting-edge tools and technologies, gaining hands-on experience in digital advertising, social media marketing, search engine optimization, digital strategy, email marketing, and more.
- Mark Twain
With industry-leading instructors,agency-style projects, a professional portfolio, and our comprehensive career services, our program provides you with everything you need to prove your experience to employers and launch your dream career in digital marketing.
Get Priceless Hands-on Experience
to Level Up Your Career
In order for students to be fully prepared for a career in the digital marketing industry, they must have both an understanding of theoretical knowledge and real-world experience. The bootcamp experience relies heavily on experiential exercises that include creative tasks, hands-on practice, and project-based learning.
Students will use the projects they complete to create a polished, professional ePortfolio that they will showcase to potential employers when applying for positions upon graduation. Showing an employer what you are capable of will make you more competitive and ready-to-hire than other applicants applying for the same position.
Students get all the benefits of a real classroom in a remote learning setting. Our online classes feature live classroom sessions and instructor-led Q&A sessions, in which students can request clarification on challenging concepts or ask for assignment feedback from instructors.
Having agency experience gives students a major advantage over the competition. This bootcamp immerses learners in agency-style projects from real-world clients, giving them the opportunity to learn how to create pitch presentations, brand books, creative briefs, and more.
The main goal of a digital marketing team is to help increase brand awareness, attract new clients, and nurture relationships with an audience. There are many different digital marketing occupations, and each one requires different skills. Some positions are more creative, while others are more analytical. Some positions are more hands-on and operational, while others involve more strategizing and conceptualizing. Regardless of what your natural strengths are, almost anyone can find a profession in this industry that suits their talents.
Some common entry- to mid-level positions on a digital marketing team include:
Social Media Manager
30-Hour Introductory Course |
403-Hour Extended Program
The NJIT Digital Marketing Bootcamp curriculum is consistently updated in order to fit the needs of those interested in getting involved in the marketing field today!
Learn the industry terminology, different advertising platforms, influencer marketing, and get introduced to SEO, PPC, and the fundamentals of social networks.
Career planning services include professional networking, interview training, job placement assistance, and consultations devoted to perfecting LinkedIn profiles, e-portfolios, and resumes.
Learn about concepts such as buyer personas, the five W’s and four P’s, inbound and outbound marketing, and branding concepts.
Learn to write quality content for websites, forums, social media outlets, SEO-based blogs, targeted content, and other platforms, while gaining an understanding of how to build an effective content marketing strategy.
Learn to build and manage relationships with customers, handle customer service questions online, and track customer behavior across platforms including HubSpot.
Learn to design and build your own branded website using WordPress, CSS, and HTML functions with themes, plug-ins, and publishing finalized content.
Learn to build a fantastic User Experience using optimal integration, interface adaptation, banner creation, and much more.
Learn to build an e-commerce operation that connects with eBay, Shopify, Etsy, and a variety of Amazon platforms. All while sharpening your understanding of how to establish strong vendor relationships, product pricing, logistics, and more.
Learn to optimize the results of marketing strides by tracking, analyzing, and sharing marketing campaign data in order to maximize a business's marketing, advertising, and sales capabilities.
Learn the SEO skills digital marketers use to optimize their websites with tools such as Google Analytics, Google My Business, Google Search Console, Google Trends, and others.
Learn the tools and skills needed to create successful automated email marketing campaigns that keep leads engaged.
Learn to create organic content and manage digital ad campaigns across multiple social media networks, preparing you for the Facebook Blueprint Certification exam.
Learn to use Google AdWords, Google Ads Editor, and Google Tag Manager just like a pay-per-click (PPC) manager, preparing you for the various Google AdWords Certification exams.
Learn to analyze the big picture of a digital marketing operation in order to craft effective short- and long-term digital marketing strategies for any business.
Our career services specialists connect our bootcamp participants with companies that are hiring digital marketing professionals and help you polish your resume, online job-search profiles, interview skills, and more.
Note: Career services do not guarantee job placement.
Access skill-enhancing educational content and build real-world advertising campaigns for student-led agency clients using real advertising credits.
With 90+ online learning courses, Facebook Blueprint helps learners build their marketing skills across Facebook, Instagram, Messenger, and WhatsApp. Our team identifies the most useful learning content, integrating it seamlessly into the program curriculum so you’re able to get the most out of each training.
Gain valuable hands-on experience and complete industry-recognized certifications using HubSpot’s Enterprise CRM software. While enrolled in the extended program, learners will use the same HubSpot tools, resources, and software that marketing and sales professionals use worldwide.
Receive free access to Canva Pro for one year and enjoy 75+ million premium stock photos and graphics, 420,000+ templates, 100GB of cloud storage, and the ability to develop a comprehensive Brand Kit using your own logo, fonts, and colors.
Obtain free Hootsuite access, including access to Hootsuite Academy courseware (Hootsuite Platform and Social Marketing). Learners have the ability to obtain Hootsuite Platform Certification and Social Media Marketing Certification at no additional cost. Upon successful certification completion, learners can share their credentials on LinkedIn.