Get Into the
Digital Marketing Field
30-Hour Introductory Course | 403-Hour Extended Program
The NJIT Digital Marketing Bootcamp curriculum is consistently updated in order to fit the needs of those interested in getting involved in the marketing field today!
Learn the industry terminology, different advertising platforms, influencer marketing, and get introduced to SEO, PPC, and the fundamentals of social networks.
Career planning services include professional networking, interview training, job placement assistance, and consultations devoted to perfecting LinkedIn profiles, e-portfolios, and resumes.
Fundamentals of Marketing
Learn about concepts such as buyer personas, the five W’s and four P’s, inbound and outbound marketing, and branding concepts.
Learn to write quality content for websites, forums, social media outlets, SEO-based blogs, targeted content, and other platforms, while gaining an understanding of how to build an effective content marketing strategy.
Customer Relationship Management
Learn to build and manage relationships with customers, handle customer service questions online, and track customer behavior across platforms including HubSpot.
Web Development for Marketers
Learn to design and build your own branded website using WordPress, CSS, and HTML functions with themes, plug-ins, and publishing finalized content.
User Experience (UX)
Learn to build a fantastic User Experience using optimal integration, interface adaptation, banner creation, and much more.
Learn to build an e-commerce operation that connects with eBay, Shopify, Etsy, and a variety of Amazon platforms. All while sharpening your understanding of how to establish strong vendor relationships, product pricing, logistics, and more.
Data Analytics & Visualization
Learn to optimize the results of marketing strides by tracking, analyzing, and sharing marketing campaign data in order to maximize a business's marketing, advertising, and sales capabilities.
Search Engine Optimization (SEO)
Learn the SEO skills digital marketers use to optimize their websites with tools such as Google Analytics, Google My Business, Google Search Console, Google Trends, and others.
Learn the tools and skills needed to create successful automated email marketing campaigns that keep leads engaged.
Social Media Marketing: Organic & Paid
Learn to create organic content and manage digital ad campaigns across multiple social media networks, preparing you for the Facebook Blueprint Certification exam.
Search Engine Marketing (SEM)
Learn to use Google AdWords, Google Ads Editor, and Google Tag Manager just like a pay-per-click (PPC) manager, preparing you for the various Google AdWords Certification exams.
Learn to analyze the big picture of a digital marketing operation in order to craft effective short- and long-term digital marketing strategies for any business.