New Jersey
Institute of Technology Digital Marketing
Bootcamp

Hands-On Support | In-Depth Training
| Accelerated Courses

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Fast Track Your

New Career Path

Explore Every Niche in the Digital Marketing Field

Launch your digital marketing career with the Digital Marketing Bootcamp, an accelerated, comprehensive career-prep program that focuses on cutting-edge industry practices. Students will receive hands-on training in:

  • Search Engine Optimization (SEO)

  • Search Engine Marketing (SEM)

  • Data Visualization and Analytics

  • E-Commerce

  • Social Media Marketing

  • User Interface and User Experience (UI/UX)

  • Email Marketing and Automation

  • Website Development

  • Content Writing

  • Facebook Advertising

  • Google Advertising

  • And More

Learn the Competitive Skill Set

Today’s Digital
Marketing Jobs Require

With industry-leading instructors, hands-on projects, a professional portfolio, and our comprehensive career services, our program provides you with everything you need to prove your experience to employers and launch your dream career in digital marketing.

FIND A JOB YOU ENJOY DOING, AND YOU WILL NEVER HAVE TO WORK A DAY IN YOUR LIFE.

- Mark Twain

Who Is the Digital Marketing

Bootcamp For?

This accelerated digital marketing course is designed for:

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Anyone who wants to pursue a new digital marketing career

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Traditional marketers who want to advance and update their digital skills

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Entrepreneurs who need to learn digital marketing to grow their business

Digital Marketing Allows You to

Deliver Your
Message Worldwide

Learn to Communicate With Audiences on a Mass Scale

The main goal of a digital marketing team is to help increase brand awareness, attract new clients, and nurture relationships with an audience. There are many different digital marketing occupations, and each one requires different skills. Some positions are more creative, while others are more analytical. Some positions are more hands-on and operational, while others involve more strategizing and conceptualizing. Regardless of what your natural strengths are, almost anyone can find a profession in this industry that suits their talents.

Some common entry- to mid-level positions on a digital marketing team include:

SEO Specialist

PPC Specialist

Social Media
Ad Buyer

Content Writer

Social Media Manager

UI/UX Designer

E-Commerce
Specialist

Marketing Data
Analyst

Digital Strategist

You Need

Education and Experience
to Succeed

Get Priceless Hands-on Experience To Level Up Your Career

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Experiential Learning

In order for students to be fully prepared for a career in the digital marketing industry, they must have both an understanding of theoretical knowledge and real-world experience. The bootcamp experience relies heavily on experiential exercises that include creative tasks, hands-on practice, and project-based learning.

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Professional
ePortfolio

Students will use the projects they complete to create a polished, professional ePortfolio that they will showcase to potential employers when applying for positions upon graduation. Showing an employer what you are capable of will make you more competitive and ready-to-hire than other applicants applying for the same position.

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Live, Virtual
Classrooms

Students get all the benefits of a real classroom in a remote learning setting. Our online classes feature live classroom sessions and instructor-led Q&A sessions, in which students can request clarification on challenging concepts or ask for assignment feedback from instructors.

Get the Course Catalog

for More Information

Trulli

Get Into the

Digital Marketing Field

20-Hour Introductory Course | 380-Hour Extended Program

The NJIT Digital Marketing Bootcamp curriculum is consistently updated in order to fit the needs of those interested in getting involved in the marketing field today!

Introductory Course

Learn the industry terminology, different advertising platforms, and get introduced to SEO, PPC, and the fundamentals of social networks.

Fundamentals Of Marketing

Learn about concepts such as buyer personas, the five W’s and four P’s, inbound and outbound marketing, and branding concepts.

HTML+ CSS3, Building A Wordpress Website

Learn to design and build your own branded website using WordPress, CSS, and HTML functions with themes, plug-ins, and publishing finalized content.

Search Engine Optimization (SEO)

Learn the SEO skills digital marketers use to optimize their websites with tools such as Google Analytics, Google My Business, Google Search Console, Google Trends, and others.

Content Writing

Learn to write quality content for websites, forums, social media outlets, SEO-based blogs, targeted content, and other platforms

User Experience (UX)

Learn to build a fantastic User Experience using optimal integration, interface adaptation, banner creation, and much more.

Data Analytics & Visualization

Learn to optimize the results of marketing strides by tracking, analyzing, and sharing marketing campaign data in order to maximize a business's marketing, advertising, and sales capabilities.

Search Engine Marketing (SEM)

Learn to use Google AdWords, Google Ads Editor, and Google Tag Manager just like a pay-per-click (PPC) manager, preparing you for the various Google AdWords Certification exams.

E-Commerce

Learn to build an e-commerce operation that connects with eBay, Shopify, Etsy, and a variety of Amazon platforms.

Email Marketing & Automation

Learn the tools and skills needed to create successful automated email marketing campaigns that keep leads engaged.

Customer Relationship Management

Learn to build and manage relationships with customers, handle customer service questions online, and track customer behavior across platforms.

Social Media Marketing: Organic & Paid

Learn to create organic content and manage digital ad campaigns across multiple social media networks, preparing you for the Facebook Blueprint Certification exam.

Digital Strategy

Learn to analyze the big picture of a digital marketing operation in order to craft effective short- and long-term digital marketing strategies for any business.

Career Services

Career planning services include professional networking, interview training, job placement assistance, and consultations devoted to perfecting LinkedIn profiles, e-portfolios, and resumes.

Introductory Course
Fundamentals Of Marketing
HTML+ CSS3, Building A Wordpress Website
Search Engine Optimization (SEO)
Content Writing
User Experience (UX)
Data Analytics & Visualization
Search Engine Marketing (SEM)
E-Commerce
Email Marketing & Automation
Customer Relationship Management
Social Media Marketing: Organic & Paid
Digital Strategy
Career Services
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Introductory Course
20 Hours

Learn the industry terminology, different advertising platforms, and get introduced to SEO, PPC, and the fundamentals of social networks.

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Fundamentals of Marketing
20 Hours

Learn about concepts such as buyer personas, the five W’s and four P’s, inbound and outbound marketing, and branding concepts.

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HTML + CSS3, Building a WordPress Website
48 Hours

Learn to design and build your own branded website using WordPress, CSS, and HTML functions with themes, plug-ins, and publishing finalized content.

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Search Engine Optimization (SEO)
75 Hours

Learn the SEO skills digital marketers use to optimize their websites with tools such as Google Analytics, Google My Business, Google Search Console, Google Trends, and others.

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Content Writing
15 Hours

Learn to write quality content for websites, forums, social media outlets, SEO-based blogs, targeted content, and other platforms

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User Experience (UX)
8 Hours

Learn to build a fantastic User Experience using optimal integration, interface adaptation, banner creation, and much more.

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Data Analytics & Visualization
25 Hours

Learn to optimize the results of marketing strides by tracking, analyzing, and sharing marketing campaign data in order to maximize a business's marketing, advertising, and sales capabilities.

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Search Engine Marketing (SEM)
70 Hours

Learn to use Google AdWords, Google Ads Editor, and Google Tag Manager just like a pay-per-click (PPC) manager, preparing you for the various Google AdWords Certification exams.

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E-Commerce
6 Hours

Learn to build an e-commerce operation that connects with eBay, Shopify, Etsy, and a variety of Amazon platforms.

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Email Marketing & Automation
10 Hours

Learn the tools and skills needed to create successful automated email marketing campaigns that keep leads engaged.

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Customer Relationship Management
8 Hours

Learn to build and manage relationships with customers, handle customer service questions online, and track customer behavior across platforms.

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Social Media Marketing: Organic & Paid
70 Hours

Learn to create organic content and manage digital ad campaigns across multiple social media networks, preparing you for the Facebook Blueprint Certification exam.

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Digital Strategy
15 Hours

Learn to analyze the big picture of a digital marketing operation in order to craft effective short- and long-term digital marketing strategies for any business.

Career Services
10 Hours

Career planning services include professional networking, interview training, job placement assistance, and consultations devoted to perfecting LinkedIn profiles, e-portfolios, and resumes.

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Personalized

Career Development

Helping you land your dream job every step of the way.

Our career services specialists connect our bootcamp graduates with companies that are hiring digital marketing professionals and help you polish your resume, online job-search profiles, interview skills, and more.

Program

Tuition

Tuition for the Digital Marketing Bootcamp at the New Jersey Institute of Technology is $14,500, not including $500 for the Introductory Course.

Tuition, fees, and deposits subject to change.

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