New Jersey Institute of TechnologyDigital Marketing
Bootcamp

Hands-On Support |
In-Depth Training |
Accelerated Courses

Meet Our Industry Partners

Our comprehensive training model and industry partnerships allow you to work with the industry’s most cutting-edge tools and technologies, gaining hands-on experience in digital advertising, social media marketing, search engine optimization, digital strategy, email marketing, and more.

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Click on the logo to learn more

Find a job you
enjoy doing,
and you will
never have to
work a day
in your life.

- Mark Twain

Learn the Competitive Skill Set

Today’s Digital
Marketing
Jobs Require

With industry-leading instructors,agency-style projects, a professional portfolio, and our comprehensive career services, our program provides you with everything you need to prove your experience to employers and launch your dream career in digital marketing.

Who Is the Digital Marketing

Bootcamp For?

This accelerated digital marketing course is designed for:

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Anyone who wants to pursue a new digital marketing career
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Traditional marketers who want to advance and update their digital skills
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Entrepreneurs who need to learn digital marketing to grow their business

Digital Marketing Allows You to

Deliver Your
Message Worldwide

Learn to Communicate With
Audiences on a Mass Scale

The main goal of a digital marketing team is to help increase brand awareness, attract new clients, and nurture relationships with an audience. There are many different digital marketing occupations, and each one requires different skills. Some positions are more creative, while others are more analytical. Some positions are more hands-on and operational, while others involve more strategizing and conceptualizing. Regardless of what your natural strengths are, almost anyone can find a profession in this industry that suits their talents.

Some common entry- to mid-level positions on a digital marketing team include:

SEO Specialist

PPC Specialist

Social Media
Ad Buyer

Content Marketing
Specialist

Social Media Manager

E-Commerce
Specialist

Marketing Data
Analyst

Digital Strategist

You Need

Education and
Experience to Succeed

Get Priceless Hands-on Experience
to Level Up Your Career

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Experiential Learning

In order for students to be fully prepared for a career in the digital marketing industry, they must have both an understanding of theoretical knowledge and real-world experience. The bootcamp experience relies heavily on experiential exercises that include creative tasks, hands-on practice, and project-based learning.

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Professional
ePortfolio

Students will use the projects they complete to create a polished, professional ePortfolio that they will showcase to potential employers when applying for positions upon graduation. Showing an employer what you are capable of will make you more competitive and ready-to-hire than other applicants applying for the same position.

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Live, Virtual
Classrooms

Students get all the benefits of a real classroom in a remote learning setting. Our online classes feature live classroom sessions and instructor-led Q&A sessions, in which students can request clarification on challenging concepts or ask for assignment feedback from instructors.

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Agency
Experience

Having agency experience gives students a major advantage over the competition. This bootcamp immerses learners in agency-style projects from real-world clients, giving them the opportunity to learn how to create pitch presentations, brand books, creative briefs, and more.

Get the Course Catalog

For More Information

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Get Into the

Digital Marketing Field

30-Hour Introductory Course |
403-Hour Extended Program

The NJIT Digital Marketing Bootcamp curriculum is consistently updated in order to fit the needs of those interested in getting involved in the marketing field today!

Introductory Course

Learn the industry terminology, different advertising platforms, influencer marketing, and get introduced to SEO, PPC, and the fundamentals of social networks.

Career Services

Career planning services include professional networking, interview training, job placement assistance, and consultations devoted to perfecting LinkedIn profiles, e-portfolios, and resumes.

Foundations
Fundamentals of Marketing

Learn about concepts such as buyer personas, the five W’s and four P’s, inbound and outbound marketing, and branding concepts.

Content Marketing

Learn to write quality content for websites, forums, social media outlets, SEO-based blogs, targeted content, and other platforms, while gaining an understanding of how to build an effective content marketing strategy.

Customer Relationship Management

Learn to build and manage relationships with customers, handle customer service questions online, and track customer behavior across platforms including HubSpot.

Core A
Web Development for Marketers

Learn to design and build your own branded website using WordPress, CSS, and HTML functions with themes, plug-ins, and publishing finalized content.

User Experience (UX)

Learn to build a fantastic User Experience using optimal integration, interface adaptation, banner creation, and much more.

E-Commerce

Learn to build an e-commerce operation that connects with eBay, Shopify, Etsy, and a variety of Amazon platforms. All while sharpening your understanding of how to establish strong vendor relationships, product pricing, logistics, and more.

Data Analytics & Visualization

Learn to optimize the results of marketing strides by tracking, analyzing, and sharing marketing campaign data in order to maximize a business's marketing, advertising, and sales capabilities.

Core B
Search Engine Optimization (SEO)

Learn the SEO skills digital marketers use to optimize their websites with tools such as Google Analytics, Google My Business, Google Search Console, Google Trends, and others.

Email Marketing

Learn the tools and skills needed to create successful automated email marketing campaigns that keep leads engaged.

Social Media Marketing:
Organic & Paid

Learn to create organic content and manage digital ad campaigns across multiple social media networks, preparing you for the Facebook Blueprint Certification exam.

Capstone
Search Engine Marketing (SEM)

Learn to use Google AdWords, Google Ads Editor, and Google Tag Manager just like a pay-per-click (PPC) manager, preparing you for the various Google AdWords Certification exams.

Digital Strategy

Learn to analyze the big picture of a digital marketing operation in order to craft effective short- and long-term digital marketing strategies for any business.

Introductory Course
Career Services
Foundations
Fundamentals of Marketing
Content Marketing
Customer Relationship Management
Core A
Web Development for Marketers
User Experience (UX)
E-Commerce
Data Analytics & Visualization
Core B
Search Engine Optimization (SEO)
Email Marketing
Social Media Marketing:
Organic & Paid
Capstone
Search Engine Marketing (SEM)
Digital Strategy
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Introductory Course
30 Hours

Learn the industry terminology, different advertising platforms, influencer marketing, and get introduced to SEO, PPC, and the fundamentals of social networks.

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Career Services
10 Hours

Career planning services include professional networking, interview training, job placement assistance, and consultations devoted to perfecting LinkedIn profiles, e-portfolios, and resumes.

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Fundamentals of Marketing
24 Hours

Learn about concepts such as buyer personas, the five W’s and four P’s, inbound and outbound marketing, and branding concepts.

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Content Marketing
15.5 Hours

Learn to write quality content for websites, forums, social media outlets, SEO-based blogs, targeted content, and other platforms, while gaining an understanding of how to build an effective content marketing strategy.

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Customer Relationship Management
12 Hours

Learn to build and manage relationships with customers, handle customer service questions online, and track customer behavior across platforms including HubSpot.

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Web Development for Marketers
43 Hours

Learn to design and build your own branded website using WordPress, CSS, and HTML functions with themes, plug-ins, and publishing finalized content.

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User Experience (UX)
12 Hours

Learn to build a fantastic User Experience using optimal integration, interface adaptation, banner creation, and much more.

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E-Commerce
15.5 Hours

Learn to build an e-commerce operation that connects with eBay, Shopify, Etsy, and a variety of Amazon platforms. All while sharpening your understanding of how to establish strong vendor relationships, product pricing, logistics, and more.

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Data Analytics & Visualization
24 Hours

Learn to optimize the results of marketing strides by tracking, analyzing, and sharing marketing campaign data in order to maximize a business's marketing, advertising, and sales capabilities.

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Search Engine Optimization (SEO)
72 Hours

Learn the SEO skills digital marketers use to optimize their websites with tools such as Google Analytics, Google My Business, Google Search Console, Google Trends, and others.

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Email Marketing
12 Hours

Learn the tools and skills needed to create successful automated email marketing campaigns that keep leads engaged.

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Social Media Marketing:
Organic & Paid
72 Hours

Learn to create organic content and manage digital ad campaigns across multiple social media networks, preparing you for the Facebook Blueprint Certification exam.

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Search Engine Marketing (SEM)
75.5 Hours

Learn to use Google AdWords, Google Ads Editor, and Google Tag Manager just like a pay-per-click (PPC) manager, preparing you for the various Google AdWords Certification exams.

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Digital Strategy
15.5 Hours

Learn to analyze the big picture of a digital marketing operation in order to craft effective short- and long-term digital marketing strategies for any business.

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Personalized

Career Development

Helping you land your dream
job every step of the way.

Our career services specialists connect our bootcamp participants with companies that are hiring digital marketing professionals and help you polish your resume, online job-search profiles, interview skills and more.

Note: Career services do not guarantee job placement.

Program Tuition

Upon enrollment, you’re able to receive guidance from our Career Services and Student Success team, career resources and templates, in addition to access to our network of hiring partners.

30-Hour Introductory Course

$270

403-Hour Extended Program

$14,730

Requirements

Internet availability

Laptop computer

*Tuition, fees, and deposits are subject to change.

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Microsoft

Access skill-enhancing educational content and build real-world advertising campaigns for student-led agency clients using real advertising credits.

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Facebook Blueprint

With 90+ online learning courses, Facebook Blueprint helps learners build their marketing skills across Facebook, Instagram, Messenger, and WhatsApp. Our team identifies the most useful learning content, integrating it seamlessly into the program curriculum so you’re able to get the most out of each training.

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HubSpot

Gain valuable hands-on experience and complete industry-recognized certifications using HubSpot’s Enterprise CRM software. While enrolled in the extended program, learners will use the same HubSpot tools, resources, and software that marketing and sales professionals use worldwide.

Up to $6,000 / Month Value

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Canva

Receive free access to Canva Pro for one year and enjoy 75+ million premium stock photos and graphics, 420,000+ templates, 100GB of cloud storage, and the ability to develop a comprehensive Brand Kit using your own logo, fonts, and colors.

$119 Value

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Hootsuite

Obtain free Hootsuite access, including access to Hootsuite Academy courseware (Hootsuite Platform and Social Marketing). Learners have the ability to obtain Hootsuite Platform Certification and Social Media Marketing Certification at no additional cost. Upon successful certification completion, learners can share their credentials on LinkedIn.

$298 Value

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