New Jersey Institute of Technology Digital Marketing
Bootcamp

Break Into a Digital Marketing Career

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Fast Track Your New Career Path

Explore Every Niche in the Digital Marketing Field

Launch your digital marketing career with the Digital Marketing Professional Bootcamp, an accelerated, comprehensive career-prep program that focuses on cutting-edge industry practices.

Students will receive hands-on training in:

  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Data Visualization and Analytics
  • E-Commerce
  • Social Media Marketing
  • User Interface and User Experience (UI/UX)
  • Email Marketing and Automation
  • Website Development
  • Content Writing
  • Facebook Advertising
  • Google Advertising
  • And More

Learn the Competitive
Skillset Today’s Digital Marketing
Jobs Require

With industry-leading instructors, hands-on projects, a professional portfolio, and our comprehensive career services, our program provides you with everything you need to prove your experience to employers and launch your dream career in digital marketing.

Who Is the Digital Marketing
Professional Bootcamp for?

This accelerated digital marketing course is designed for:

Anyone who wants to
pursue a new digital
marketing career
Traditional marketers who
want to advance and
update their digital skills
Entrepreneurs who need to
learn digital marketing to
grow their business

Digital Marketing Allows You to Deliver
Your Message Worldwide

Learn to Communicate With
Audiences on a Mass Scale

The main goal of a digital marketing team is to help increase brand awareness, attract new clients, and nurture relationships with an audience.
There are many different digital marketing occupations, and each one requires different skills. Some positions are more creative, while others are more analytical. Some positions are more hands-on and operational, while others involve more strategizing and conceptualizing.

Regardless of what your natural strengths are, almost anyone can find a profession in this industry that suits their talents.

Some common entry- to mid-level positions on a digital marketing team include:

SEO Specialist
PPC Specialist
Social Media Ad Buyer
Content Writer
Social Media Manager
UI/UX Designer
E-Commerce Specialist
Marketing Data Analyst
Digital Strategist

You Need Education and Experience to Succeed

Get Priceless Hands-On Experience to Level Up Your Career

Experiential Learning

In order for students to be fully prepared for a career in the digital marketing industry, they must have both an understanding of theoretical knowledge and real-world experience. The bootcamp experience relies heavily on experiential exercises that include creative tasks, hands-on practice, and project-based learning.

Professional ePortfolio

Students will use the projects they complete to create a polished, professional ePortfolio that they will showcase to potential employers when applying for positions upon graduation.Showing an employer what you are capable of will make you more competitive and ready-to-hire than other applicants applying for the same position.

Live, Virtual Classrooms

Students get all the benefits of a real classroom in a remote learning setting. Our classes feature live classroom sessions and virtual, instructor-led Q&A sessions, in which students can request clarification on challenging concepts or ask for assignment feedback from instructors.

Get Into the Digital Marketing Field

20-Hour Introductory Course | 380-Hour Extended Program

The NJIT Digital Marketing Professional Bootcamp curriculum is consistently updated in order to fit the needs of those interested in getting involved in the marketing field today!

Learn the industry terminology, different advertising platforms, and get introduced to SEO, PPC, and the fundamentals of social networks.

Learn about concepts such as buyer personas, the five W’s and four P’s, inbound and outbound marketing, and branding concepts.
Learn to design and build your own branded website using WordPress, CSS, and HTML functions with themes, plug-ins, and publishing finalized content.
Learn the SEO skills digital marketers use to optimize their websites with tools such as Google Analytics, Google My Business, Google Search Console, Google Trends, and others.
Learn to write quality content for their websites, forums, social media platforms, SEO-based blogs, and targeted content.
Learn to build a fantastic User Experience using optimal integration, interface adaptation, banner creation, and much more.
Learn to optimize the results of marketing strides by tracking, analyzing, and sharing marketing campaign data in order to maximize a business’s marketing, advertising, and sales capabilities.
Learn to use Google AdWords, Google Ads Editor, and Google Tag Manager just like a pay-per-click (PPC) manager, preparing you for the various Google AdWords Certification exams.
Learn to build an e-commerce operation that connects with eBay, Shopify, Etsy, and a variety of Amazon platforms.
Learn the tools and skills needed to create successful automated email marketing campaigns that keep leads engaged.
Learn to build and manage relationships with customers, handle customer service questions online, and track customer behavior across platforms.
Learn to create organic content and manage digital ad campaigns across multiple social media networks, preparing you for the Facebook Blueprint Certification exam.
Learn to analyze the big picture of a digital marketing operation in order to craft effective short- and long-term digital marketing strategies for any business.
Career planning services include professional networking, interview training, job placement assistance, and consultations devoted to perfecting LinkedIn profiles, e-portfolios, and resumes.

Personalized Career Development

Helping you land your dream job every step of the way.

Our career services specialists connect our bootcamp graduates with companies that are hiring digital marketing professionals and help you polish your resume, online job-search profiles, interview skills, and more.

Program Tuition

Tuition for the Digital Marketing Professional Bootcamp at the New Jersey Institute of Technology is $14,500, not including $500 for the Introductory Course.
Tuition, fees, and deposits subject to change.

Take Your First Step Toward Your New Career Today

Schedule a call with an Admissions Advisor or call (973) 688-5050 to talk now.

By clicking “Schedule a Call”, I consent to be contacted by or on behalf of New Jersey Institute of Technology about my educational interests, including by email, calls, and text messages, (including by autodialer or prerecorded messages) to any telephone number that I provide. I understand my consent is not required to purchase or enroll. Msg. and data rates may apply. I also agree to the Terms of Use and Privacy Policy.
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