Live and Online Digital Marketing
Bootcamp
Begin your digital marketing career in less
than a year with evening & weekend classes.

  • No Experience Necessary
  • Hands-On Training
  • Job Placement Assistance

Why Digital Marketing?

Whether you want to change careers, upskill, or you're looking for practical experience, our bootcamp can help you achieve your career goals.

  • High Demand

    As industries innovate and certain jobs become obsolete, the digital skills gap in the workforce continues to grow, offering skilled professionals abundant opportunities in digital marketing.

  • Diverse Career Paths

    The digital marketing field is brimming with variety and allows people of all interests, backgrounds, and abilities to pursue a career path that fulfills them.

  • Competitive Salary

    The digital skills gap results in hefty competition among employers to attract top talent, meaning organizations pay more for skilled digital marketing professionals, including entry-level positions

Want to learn more about digital marketing?

Try our free mini-course!

Want to learn more about digital marketing?

Try our free mini-course!

  • arrow icon Led by a seasoned digital marketing instructor
  • arrow icon 4 lessons broken down into easily digestible topics
  • arrow icon 45 minutes of self-paced videos
  • arrow icon Exclusive insights from digital marketing experts
  • arrow icon Beginner-friendly overview of essential digital marketing concepts

Everything You Need to

Secure Your Future in Digital Marketing!

At the NJIT Digital Marketing Bootcamp, your success is our purpose. The program is curated to ensure learners of all skill levels complete the program with the skills and knowledge necessary to go from student to professional in less than a year. No experience is required.

Get a glimpse into the next 30 years WITHOUT having to financially commit to the extended program. Why risk your savings? Our 30-hour introductory course is here to help you make the best decision for your future.

Go beyond a quick, six-week bootcamp with our 403-hour curriculum that ensures comprehension and competency with even the most complex digital marketing concepts. Attend live classes and access recorded sessions any time to playback sections you may have missed or revisit a topic you want to reinforce. With a routinely updated curriculum, our fully online evening and weekend classes give you the hands-on experience you need to excel in your career.

Each course is developed and led by real digital marketing experts to help learners meet industry standards. Multiple instructors are present in every live session (never pre-recorded!) to give each learner the attention they need. Office hours, Q&A sessions, and individual mentorships are also available to provide insights that can only come from years of experience.

Each program participant has the opportunity to complete an e-portfolio with real-world examples of websites, blog posts, email marketing, content strategy, data from PPC campaigns, and more. Not only does this digital portfolio showcase your experience and knowledge, it is also a valuable resource you can present to potential clients and employers.

From the start of the program, students will assume specific roles of interest and form groups designed to model a digital marketing agency. Each group will complete projects such as building brand architecture, pitch presentations, creative briefs, and more. Students are matched with real clients and given a dedicated budget to gain real-world experience they can showcase on their resumes and professional portfolios.

Our career services team consists of experts in job placement assistance. From an early stage, you’ll receive interview coaching, craft a professional resume, and receive tips on how to set up a LinkedIn profile that highlights your strengths and skills for employers.

✔️ Dedicated Coaching and Personal Branding
✔️ Access to Job Leads and Industry Professionals
✔️ Continued Coaching up to 6 Months Post-Certificate

Student Success Managers (SSMs) provide a personal touch to your learning experience to further your success. From day one, SSMs guide you, keep you accountable, and facilitate additional resources when necessary, such as exam retests and tutoring sessions.

✔️ Earn a certificate of completion from the NJIT Digital Marketing Bootcamp, where the innovative project-based approach to digital marketing education simulates the typical workday functions of a professional currently working in the field.

Industry Partners

Our comprehensive training model and industry partnerships allow you to work with the industry’s most cutting-edge tools and technologies, gaining hands-on experience in digital advertising, social media marketing, search engine optimization, digital strategy, email marketing, and more.

Microsoft
×
Microsoft

Microsoft

Access skill-enhancing educational content and build real-world advertising campaigns for student-led agency clients using real advertising credits.

Facebook Blueprint
×
Facebook Blueprint

Facebook Blueprint

With 90+ online learning courses, Facebook Blueprint helps learners build their marketing skills across Facebook, Instagram, Messenger, and WhatsApp. Our team identifies the most useful learning content, integrating it seamlessly into the program curriculum so you’re able to get the most out of each training.

Canva
×
Canva

Canva

Receive free access to Canva Pro for one year and enjoy 75+ million premium stock photos and graphics, 420,000+ templates, 100GB of cloud storage, and the ability to develop a comprehensive Brand Kit using your own logo, fonts, and colors.

$119 Value

HubSpot
×
HubSpot

HubSpot

Gain valuable hands-on experience and complete industry-recognized certifications using HubSpot’s Enterprise CRM software. While enrolled in the extended program, learners will use the same HubSpot tools, resources, and software that marketing and sales professionals use worldwide.

Up to $6,000 / Month Value

Hootsuite
×
Hootsuite

Hootsuite

Obtain free Hootsuite access, including access to Hootsuite Academy courseware (Hootsuite Platform and Social Marketing). Learners have the ability to obtain Hootsuite Platform Certification and Social Media Marketing Certification at no additional cost. Upon successful certification completion, learners can share their credentials on LinkedIn.

$298 Value

Click on the logo to learn more

Curious About Digital Marketing?

Learn about job outlook, what to expect while working in the digital marketing industry, and more with our free guides.

Digital Marketing
Careers Handbook

What type of digital marketing jobs are out there? Let this handy guide show you what to expect.

Pursuing a Digital
Marketing Career

Learn what it takes to make this transition to a new, rewarding career with the right tools and training.

Becoming a Digital
Marketing Professional

See if digital marketing is right for you with this short guide.

Course Breakdown

With our professional part-time bootcamp, you can begin a digital marketing career in less than a year.

Expert-led classes with immersive, real-world training prepare you for a successful career—No experience required.

  • INTRODUCTORY COURSE 30 hours

  • FOUNDATIONS 51.5 hours

    • Fundamentals of Marketing
    • Content Marketing
    • Customer Relationship Management
  • CORE A 94.5 hours

    • Web Development for Marketers
    • User Experience
    • E-Commerce
    • Data Analytics & Visualization
  • CORE B 156 hours

    • Search Engine Optimization (SEO)
    • Email Marketing
    • Social Media Marketing: Organic & Paid
  • CAPSTONE 91 hours

    • Search Engine Marketing (SEM)
    • Digital Strategy
  • CAREER SERVICES 10 hours

  • EXTRA CREDIT: PROFESSIONAL PORTFOLIO

  • DIGITAL MARKETING CERTIFICATE

Go Further with Industry-Recognized Certifications

Demonstrate your expertise and stand out as a true digital marketing professional

Gain the advantage of building foundational knowledge to help you ace top digital marketing certification exams with courses inspired by industry-recognized certification training. Certification exams are not included in the curriculum or tuition but our courses are structured in a way that can help you prepare for the following certifications*:

  • Google Ad
    Fundamentals
  • Google Display Advertising
    Certification Exam
  • Google Ads Search
    Certification Exam
  • Hootsuite Platform
    Certification
  • HubSpot
    Certification
  • And More!
  • * This program is designed to teach in-demand knowledge for today's workforce and is not a certification test preparation program. Certification exams are not conducted as part of the program and require additional costs not included in tuition
icon

Enroll Today

Gain the skills you need to stay in-demand

Learn Digital Marketing.

Unlock a Variety of Career Paths.

Our part-time online program combines over a dozen courses that will open the door to multiple career options to help you pursue your desired career, including:

Icon
Pay-Per-Click Specialist
Plan, create and manage pay-per-click campaigns across a variety of digital channels and help customers discover the products they need.

Plan, create and manage pay-per-click campaigns across a variety of digital channels and help customers discover the products they need.

Icon
SEO Specialist
Attract the right people to your site using research and analysis to find the most effective keywords used in search engine queries.

Attract the right people to your site using research and analysis to find the most effective keywords used in search engine queries.

Icon
Email Marketer
Get people excited about checking their inbox. Create email marketing campaigns, manage email databases, and track campaign results.

Get people excited about checking their inbox. Create email marketing campaigns, manage email databases, and track campaign results.

Icon
CRM Manager
Establish CRM workflows, map customer journeys, and find new ways to increase customer engagement and retention.

Establish CRM workflows, map customer journeys, and find new ways to increase customer engagement and retention.

Icon
Social Media Strategist
Plan, develop and implement a social media strategy to improve a company's online presence and achieve marketing targets.

Plan, develop and implement a social media strategy to improve a company's online presence and achieve marketing targets.

Icon
Influencer Marketing Manager
Build intentional influencer partnerships, manage communications, and coordinate and track the impact of each marketing campaign.

Build intentional influencer partnerships, manage communications, and coordinate and track the impact of each marketing campaign.

Icon
E-Commerce Marketing Specialist
Monitor website performance and activity to achieve goals like improving user experience, increasing traffic and sales, and developing brand loyalty.

Monitor website performance and activity to achieve goals like improving user experience, increasing traffic and sales, and developing brand loyalty.

Pay-Per-Click Specialist

Plan, create and manage pay-per-click campaigns across a variety of digital channels and help customers discover the products they need.

SEO Specialist

Attract the right people to your site using research and analysis to find the most effective keywords used in search engine queries.

Email Marketer

Get people excited about checking their inbox. Create email marketing campaigns, manage email databases, and track campaign results.

CRM Manager

Establish CRM workflows, map customer journeys, and find new ways to increase customer engagement and retention.

Social Media Strategist

Plan, develop and implement a social media strategy to improve a company's online presence and achieve marketing targets.

Influencer Marketing Manager

Build intentional influencer partnerships, manage communications, and coordinate and track the impact of each marketing campaign.

E-Commerce Marketing Specialist

Monitor website performance and activity to achieve goals like improving user experience, increasing traffic and sales, and developing brand loyalty.

FAQ

We do not require any previous digital marketing knowledge or experience. Learners aged 18 or older of all skill levels and backgrounds are welcome to enroll.

You will need a laptop and internet access. All other materials and tools will be provided.

Get your copy of our course catalog

As active digital marketing professionals, our instructors play a role in maintaining the curriculum with modern techniques, methodologies, and technologies. Learners can be confident that they are gaining the relevant experience that employers are currently looking for.

We are committed to your success, so we pair you with Student Success Managers that can help you stay on track throughout the program. We provide you with the tools, materials, and support to ensure you comprehend the material and develop the skills to complete the program and thrive in your new career.

Our 30-hour introductory course is the best way to find out if digital marketing is the right choice for you. In this course, you're learning digital marketing fundamentals while developing an understanding of the field and how you can contribute as a professional. No experience is required to enroll in the introductory course and it will help you make an educated and confident decision about moving on to the extended program.

Our digital marketing bootcamp is a professional online, part-time program that is accessible for learners of all skill levels. No experience? No problem! We focus on in-depth training via live classes led by industry experts to prepare even the most novice learner for a digital marketing job in less than one year. You will also be introduced to concepts that are relevant for industry certification exams.* With our introductory course, you can try the course before you commit to the extended program to help you protect your investment as you search for a suitable career. We put your success before anything. Aside from providing a valuable, market-driven curriculum to help you gain the necessary skills and knowledge, we offer a variety of resources to help you overcome any learning challenges, connect you with industry partners, and help place you in the digital marketing role of your dreams.**

* This program is designed to teach in-demand knowledge for today's workforce and is not a certification test preparation program. Certification exams are not conducted as part of the program and require additional costs not included in tuition.

**Job placement not guaranteed.

We enroll our students in an introductory course that is $270 in total. If you decide to continue on to the extended program that includes 12 digital marketing courses, the cost will be $14,730. Equaling to $15,000 in total.

New cohorts open on a rolling basis, year-round. For more information, please contact our admissions team or at your convenience.

Our Career Services provides you with a dedicated career coach to help develop a professional presence and communication strategies in preparation for networking with our industry partners. You will have access to job leads and industry professionals once you have completed the program; however, job placement can vary depending on the individual and several other factors. While our career coaches are experts at placing learners in digital roles and are available to learners up to 6 months post-program completion, we cannot guarantee job placement.

Have more questions?
why us

Why Us?

The NJIT Digital Skills Bootcamps are on a mission to supply the workforce with forward-thinking digital professionals equipped with the practical, technical, and theoretical skills employers are hiring for. Learners complete our part-time online program in less than a year with the in-demand skills, knowledge, and confidence they need to excel in their career path of choice.

  • arrow icon 1:1 Student Support
  • arrow icon Live & Online Classes
  • arrow icon Job Placement Assistance
  • arrow icon Weekend & Evening Classes
  • arrow icon Professional E-Portfolio Building
  • arrow icon Hands-On, Agency-Style Training
  • arrow icon Designed for Busy Professionals
Skip to content
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.